The A-Z of Life

by Sonny Cutting


A truly wonderful list of articles for everything you need in life. Life can be tough, even more, when you’re trying to start or run your own entrepreneurial venture. Let's give each other more support and help each other collaboratively. This list is a working list in progress – a bit like life. Never quite finished and always evolving. Take a look and see if we can help.

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The Tiger's Pen

by Sonny Cutting

Six new start-ups lacking investment and funding can win up to £5000 investment, and invaluable business mentorship. 

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2019 has flown by in a blink of an eye. Network Xpress, Sussex’s premier B2B events company, has had a whirlwind of a year, with more exciting news to come!

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Tiger's Pen Investors 2019

The Tiger's Pen (Pilot)

by Sonny Cutting

How did the roar of the Tiger’s Pen come to be the success it was at the Mid Sussex Net XP expo? The founder of Net XP, Sonny Cutting, was always intrigued by the BBC programme Dragons’ Den, watching in anticipation. Sonny was thrilled to be invited by Pete Jenkins, creator of Gamification+, to be a ‘Dragon’, alongside several other business individuals, at Brighton University where graduates would pitch business plans.

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3D Media Showcase

by Sonny Cutting

Imagine a future where you can be immersed in a room from the comfort of your own home. Imagine a future where you can visit an exhibition again to remind yourself of the name of a distinct stand. Imagine if this technology wasn’t far off in the future as you thought, but at your fingertips right now…

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Being Creative At Expos

by Sonny Cutting

As someone who understands the power of exhibiting at tradeshows, I am keen to help others make the most of these opportunities. Innovation is always well-received at exhibitions, and the last thing that anybody wants when they’re showcasing their business is to blend in, or worse: be singled out as having a lack-lustre stand. But there are a number of creative touches you can make to ensure that you stand out for the right reasons, without breaking the bank.

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Networking is undoubtedly one of the most divisive activities in business. Some people relish the opportunity to jump into a busy room and engage with others, while some find networking daunting and difficult. Whatever your position is, networking is without question one of the most successful ways to grow your business and serves as an opportunity to market your company, with you as its public face. Therefore, how you interact with others will affect how they view your business as a whole.

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Running an event involves a lot of prior planning to ensure you get it right on the day. This is no truer than with exhibitions. There’s a whole host of factors to cover, including (but not limited to): keynote speakers, choice of venue, catering provisions, event dates & exhibition literature. And what’s more is the organisers also have to put the time into source the right kind of quality exhibitors for the events, as well as then promote it to potential visitors, all months in advance.

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Gamification

by Sonny Cutting

Gamification is a rapidly growing method of adding value to a business and its services. It’s functional, fresh and fun. However it’s not – as some people believe – simply adding games to business, it’s much more than that. It is, in fact, the process of using game-style mechanics to improve and enhance a current business experience. By applying game mechanics to ‘nongame’ company processes, you are adding a whole extra layer to your business and making it stand out from the competition. This is precisely what we’ve done at Net XP.

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My last piece focused on the Power of Face-to-Face events, and as you’ll know from having read it, I’m a big believer in networking and creating real-life business relationships. However, this doesn’t mean I think technology has no place in business tradeshows; far from it. There are a number of impressive technological tricks both exhibitors and event organisers can use to create an innovative tradeshow experience, so in this piece, I’m going to name just a few examples that add wow factor to events.

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Today’s advances in technology are incredible, aren’t they? It’s never been easier to get in touch with someone across the globe, and the internet means that we can now achieve many of our daily tasks from the comfort of our armchairs and offices. To put it into perspective, we send around 200 billion emails per day, a statistic some might consider daunting, but most would say is an incredible feat of modern tech. And whilst we can converse so freely through emails and phone calls, many would in fact argue that we’re becoming out of touch with one another.

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For small business owners, preparing for a trade show or exhibition can be a very daunting experience. Here are a few ideas and concepts to employ at your next exhibition for the smoothest expo possible…

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