How it all started....

by Sonny Cutting

Though born in South London, Sonny Cutting was a Brighton local from the age of 16 and has lived in Hurstpierpoint for the past 17 years. Today in the sleepy little village of Hurstpierpoint, he lives with his wife, Andrea and their four-year old twins, Jack and Charlotte.

Sonny is the managing director of Sussex Pages, The Business Marketing Network, a local digital marketing company which he set up after leaving BT as a new media specialist after 8 years of service. Inspiration struck in the midst of running Sussex Pages. Sonny was invited to a business conference in Haywards Heath in 2015 and was simply not impressed. The business conference felt tired and lacklustre – no doubt encouraging the epiphany about tradeshows and conferences that then came to him. In January 2015, Sonny created a small networking group which worked like a mini conference with speakers, guests and members that met once a month on a Saturday morning in Ardingly, West Sussex of bringing together 15-20 business people every month to network, make connections and ultimately, this was the humble beginnings of the Network Xpress brand and vision.

Whilst this network club closed after 6 months due to a lack of traction to keep the momentum going with the whole process of the group, Sonny persevered with some valuable life lessons about market research and actively engaging and asking for feedback. Sonny learnt the priceless lesson of adapting and enhancing your brand after both success and failure, to bring it back to the market even stronger.

The second time round Net XP set up a series of small mini expos at Hurstpierpoint College to see if there was scope to build the brand and expand across Sussex. This proved to be incredibly popular, and the mini expos started to evolve and grow. Consequently, Net XP needed bigger venues to start adapting the concept and to build the brand with 4 venues across East, West and Mid Sussex.

Net XP’s first ever corporate conference was held in August 2015 in the grand hall of Hurstpierpoint College. It was here Sonny introduced the game theme, Trivial Pursuit for Business, for the first time and it could not have gone better. Companies loved the idea of a game to play which broke the ice and enabled easier conversation. In early 2016 Net XP started to introduce tech into events with high-quality video, professional photography, augmented advertising, VR and much more.

After the initial success of Net XP’s first big event, Sonny wanted to connect with even more businesses to gain a foothold in the marketplace. He soon recognised further adaption to people’s need was the answer to this.  From this point onwards, Sonny adapted each event with a gamification process which allowed users of the website to play games, register points and win prizes. The brand and concept is exciting, and though initially businesses may not grasp what Net XP offers, they are soon brought round to the idea that there is a whole lot more to Net XP’s brand than just a ‘tradeshow’. Net XP is an immersive experience, real fun and invaluable for forging genuine connections with other businesses.

Net XP now covers East, West and Mid Sussex. View our FULL STORY in Platinum Business Magazine, page 53.

Register on the website to see what Net XP is all about! Business Tradeshows with a twist!
Website: www.netxp.co.uk – Telephone: 0800 2545 666 – Email: sonny@netxp.co.uk